Charoli
F&B, Catering
Social Media Managament
Google My Business
Mumbai, India
2024 - Current
Charoli is a bespoke catering brand inspired by the royal kitchens of Malwa, offering a carefully curated menu that revives lost recipes and rich Indian culinary traditions. Based in Mumbai, Charoli specializes in luxurious, experience-driven catering for weddings, intimate gatherings, and high-profile events, bringing a regal touch to modern dining experiences.
Summary
Our collaboration with Charoli aimed to establish a premium brand identity, enhance its digital presence, and drive local visibility to attract high-profile clientele. We worked on social media management, branding, photoshoots, Google My Business (GMB) optimization, and positioning Chef Anuradha as a culinary thought leader. Through a well-curated content strategy, we helped Charoli showcase its expertise, craftsmanship, and deep-rooted culinary heritage, ensuring it stood out in the competitive luxury catering space.
Challenge
Luxury catering requires high levels of brand trust and exclusivity, making brand positioning and storytelling critical. The primary challenge was to communicate the heritage-driven yet modern essence of Charoli while ensuring that its digital presence translated into real-world leads and bookings. Additionally, Chef Anuradha’s expertise needed to be highlighted, positioning her as the face of Charoli’s culinary artistry. Improving local discoverability through Google My Business optimization was also key to ensuring that high-intent customers could easily find and engage with the brand.
Solutions
To bring Charoli’s brand vision to life, we executed high-end photoshoots that captured the elegance, artistry, and authenticity of its culinary offerings. Our social media strategy focused on showcasing plating aesthetics, event setups, behind-the-scenes insights, and Chef Anuradha’s culinary philosophy. We also implemented Google My Business optimization to improve local search rankings, ensuring Charoli appeared prominently in searches for luxury catering in Mumbai and beyond.
Positioning Chef Anuradha as an industry expert was a key focus, achieved through chef-led content, interviews, and engaging storytelling that connected her culinary journey to Charoli’s heritage. By combining visually compelling content, digital strategy, and performance-driven local search optimization, we successfully elevated Charoli as a go-to luxury catering brand, blending heritage with contemporary fine dining experiences.
