Yatharth Chopra · House of Marketing
About

A small team.
A long view.

We work with founder-led businesses on brand and growth. Based out of Mumbai and Goa, with a team across India, working with brands globally.

House of Marketing — about banner
House of MarketingBanner · About
Who We Are

A house, not an agency.

Yatharth Chopra · House of Marketing.

We work closely with a small group of founders on brand, content, performance, and partnerships — usually together, sometimes one at a time. The team is small. The work is hands-on. The relationships tend to last.

Some of our partnerships go back years. New ones start the same way — a real conversation about the business, not a pitch.

What We Believe

Four principles. No more.

01
Brand and performance are one craft.

We don't run silo'd brand and growth teams. The decisions feed each other. The work compounds because it's coordinated.

02
Founders deserve senior thinking.

You work with the people who own the strategy. Not a junior account manager with a deck template.

03
Volume without taste is noise.

We ship a lot — sometimes hundreds of assets a month. The standard never drops to make the numbers.

04
Relationships outlast campaigns.

Our best work is with founders we've been with for years. Time is the multiplier nothing else can buy.

What We Do

Eight crafts. One studio.

01Brand Strategy & Positioning
02Social Media & Content
03Performance Marketing
04Influencer Marketing
05Brand Partnerships
06AI-Powered Creative Production
07Website Strategy
08Founder Branding
Industries We Serve

Six categories. Picked deliberately.

We work in a defined set of industries — places we already know the audience, the editorial codes, and the kind of growth that compounds. We say no to most other briefs, on purpose.

Hospitality

Hotels, villas, resorts, and restaurants. Direct booking funnels, brand uplift, creator-led campaigns, and on-property visual standards. Worked with portfolios as large as 25+ properties.

Hotels · Villas · Resorts · Restaurants · Cafés
Wellness

Ayurvedic, ritual, holistic, and clinical wellness brands. Founder-led storytelling, community-first influencer programs, and content engines that ship daily without losing depth.

Ayurvedic · Ritual · Skincare · Mental Wellness · Practitioners
Beauty & Personal Care

Premium and indie beauty brands building category authority. Product-led content, partnerships with editorial creators, and performance creative built for the shelf scroll.

Skincare · Hair · Bath & Body · Color · Indie Beauty
Consumer & F&B

D2C consumer brands, premium F&B, and dessert and snack brands. Always-on content, AI-augmented production, and brand systems that scale across markets globally.

F&B · Chocolate · Snacks · Premium Consumer · DTC
Lifestyle

Editorial-led lifestyle brands where the publication is the product. Voice, identity, content cadence, and the long-form rhythm that earns inbound press.

Editorial · Home · Travel · Slow Living
Founder Brands

Founder and creator brands where the person is the IP. Editorial direction, content production, founder branding, and the points of view that turn an audience into a business.

Founders · Operators · Actors · Authors
Cities & Practice

Mumbai & Goa-based. Working across India and globally.

The studio is headquartered in Goa, with active work in Mumbai, Delhi, Bengaluru, and globally. We travel for shoots, founder sessions, and on-property hospitality work — and run the rest remotely.

Frequently Asked

Common questions, short answers.

Where is your agency based?
We're based out of Mumbai and Goa. The team works remotely from across India, and we work with brands globally.
What kinds of brands do you work with?
Founder-led businesses in hospitality, wellness, beauty, consumer, F&B, lifestyle, and creator categories. Typical engagements range from early-stage builds with founders to long-term brand partnerships at established companies.
Do you do brand work, performance marketing, or both?
Both, under one team. We don't separate brand and performance into silos — the decisions feed each other. Founders engage us for one practice and usually expand into the others over time.
What's the difference between you and a larger agency?
Senior thinking, founder-level proximity, and long horizons. You work with the people who own the strategy. The team is small enough to care, experienced enough to scale.
Do you work with brands outside India?
Yes. We work with brands globally. Our content systems and creative production are built to operate across time zones.
How do engagements start?
Usually with a 30-minute discovery call. We go deep on the business, the gap, and what success looks like. If we're a fit, we'll send a scoped proposal within a week.

Building something? Let's talk about it.

A 30-minute discovery call. We go deep on the business, the gap, and what success looks like. If we're a fit, we'll send a scoped proposal within a week.