Azga
E-commerce, Jewelry
Branding
Web design
Marketing
Jaipur, India
2021 - Current
Azga is a premium accessories brand known for its handcrafted, intricately designed jewelry and fashion accessories. With a strong emphasis on quality craftsmanship and heritage-inspired designs, Azga caters to a niche audience that values artistry and exclusivity.
Summary
Our engagement with Azga focused on performance marketing, specifically running high-converting Google and Facebook ad campaigns to drive sales and increase brand awareness. The goal was to optimize ad spend, target the right audience, and improve conversion rates while maintaining the brand’s premium positioning.
Challenge
Azga operates in a highly competitive luxury accessories market, where acquiring and retaining customers requires precise targeting. The key challenge was to optimize ad performance to lower acquisition costs while maintaining high ROAS. Additionally, we needed to reach a niche audience with strong buying intent and ensure ad creatives aligned with Azga’s luxury appeal.
Solutions
We developed a data-driven performance marketing strategy that included detailed audience segmentation, A/B testing of creatives, and continuous optimization of ad spend. Our Google Ads strategy focused on search intent, retargeting, and shopping ads, while our Facebook Ads campaigns leveraged interest-based targeting, lookalike audiences, and dynamic product ads. By consistently monitoring campaign performance, we achieved higher conversions, better engagement, and increased sales for Azga.
