Demy
F&B, Restaurant
Social Media Management
Mumbai, India
2024 - Current
Demy is an all-day café & bar located in Kamla Mills, Mumbai, offering a unique blend of global cuisines, artisanal coffees, and handcrafted cocktails. The brand embodies a relaxed yet vibrant atmosphere, catering to a diverse crowd looking for great food, drinks, and experiences.
Summary
Our collaboration with Demy focused on building a strong digital presence, driving footfall, and optimizing customer engagement through strategic marketing efforts. We worked on social media management, performance marketing, content strategy, and automation to create a seamless customer journey. By curating high-quality content, leveraging targeted ad campaigns, and integrating automated customer interactions, we positioned Demy as a must-visit destination in Mumbai’s F&B scene.
Challenge
Mumbai’s highly competitive café and bar industry made it crucial for Demy to carve out a unique identity and attract both new and returning customers. The key challenges were establishing brand awareness, optimizing digital engagement, and converting social media interest into actual footfall. Additionally, with a diverse menu ranging from specialty coffees to handcrafted cocktails, the challenge was to communicate each offering effectively while maintaining a consistent brand tone.
Solutions
To elevate Demy's digital presence, we implemented a structured social media strategy, engaging video content, and storytelling-driven branding. High-quality photography and videos showcased signature dishes, cocktail spotlights, behind-the-scenes moments, and customer experiences, creating an aspirational yet relatable brand appeal.
We also leveraged performance marketing strategies for lead generation via Instagram DMs and WhatsApp automation. By setting up automated responses and conversational marketing funnels, we streamlined inquiries, reservations, and event bookings, ensuring higher conversion rates from social media engagement. Targeted ad campaigns helped drive awareness, with a focus on key customer demographics.
